Losses are harder to recover than gains are to achieve. We size bets accordingly.

We prefer clear, single‑purpose systems to fashionable stacks and fragile abstractions.

Every dependency is a liability. We choose boring tools and keep our footprint tight.

Checklists, pre‑mortems, and rollbacks. Safety over speed; reversibility over bravado.

We only build where ownership is unequivocal and contracts are plain English.

No trackers, no leaks. Logs and data kept on a strict need‑to‑know basis.

Cadence beats heroics. We release on schedules, with recovery plans ready.

We share simple, durable metrics rather than vanity dashboards.

Software should grow like orchards, not fireworks.

We earn trust by avoiding surprises and keeping promises.